Tampa, FL, April 28,2008 -- Split Second Auctions, Inc., announces the launch of Split Second Auctions SSALive. Split Second Auctions combines a static auction site with real time Global Live Streaming Broadcast technology. The site offers Broadcast Channels, which substitute as selling categories. Paul Fischer, Media Director for SSAlive stated, "The on line auction industry was ready for something new and as technology has advanced, on line auction sites have become complacent in offering static venues, which offer very little in the way of connecting buyers with sellers. In creating Split Second Auctions, we quickly came to the conclusion that we not only have a responsibility to drive traffic to our sellers listings, we needed to appeal to the buyer on a more personal level hence, we combined two technologies within one venue that not only inform but, entertain.

And entertain it does. Split Second Auctions reaches out to its viewers through Global Live Streaming Broadcasts.

Sellers list their goods within the static auction side of the site and SSA Live Broadcast hosts select listings (at random) and talk about the items being offered. "No doubt, people want to be entertained and the best way to connect with both buyers and sellers is to launch Live Streaming Broadcasts (front and center) when they land on our homepage", stated Mr. Fischer. Sellers can list their items auction style or opt to sell at a fixed price. The site also offers Dutch style auctions for those wish to sell in quantity.

Is the on line auction world ready for a site which is akin to an on line home shopping channel? "When we developed out Split Second Auctions, it became clear that something so obvious as integrating two pieces of technology, side by side, made absolute sense. SSA Live is a bit different than television shopping channels in that it doesn't work to sell its own merchandise, it works to assist its registered users in selling their merchandise. In addition, our site offers national advertisers the least expensive form of advertising available on the market today. It's for this reason that we applied for patent and trademark protection" stated, Fischer.

Split Second Auctions offers a flat monthly listing fee with no additional add-on fees once items are sold. "Models based upon charging sliding scale seller fees are not the way to go. Sellers want to list items, sell those items quickly and not be faced with high selling fees every thirty days", stated Fischer. What about competition? "I think there's more than enough room for many more niche auction style sites to pop-up on the net. What we have to offer is a unique venue, which will undoubtedly become a popular alternative to what's presently available. Competition is a good thing and I believe that anyone selling merchandise on the net, needs to have as many tools in their selling arsenal as possible", stated Fischer. Split Second Auctions begins daily broadcasting on May 3, 2008 at 11:00 A.M. (EST).

Split Second Auctions may be accessed via SplitSecondAuctions.com or SSALive.com