De Beers Marketing will be known as Forevermark, a move that aligns the name of the company's marketing arm with its new diamond brand. According to a release from De Beers, the name change first will apply to De Beers Group Marketing headquarters in London, as well as its grading and inscribing facilities in United Kingdom and Belgium.

Before the end of the year, the name change will spread to the company's offices in China, Hong Kong, India, Japan and Taiwan...

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