Diamonds Direct just announced that it is has opened its second retail boutique in the Birmingham, Ala., suburb of Mountain Brook, according to a release from the company. The new 4,500-square-foot store offers diamonds directly from the company's wholesale headquarters in Israel. "We guarantee that we will have the largest selection of certified diamonds and engagement rings at the most reasonable prices in the state," Diamonds Direct President Itay Berger said in a media release.

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