The jewelry industry got its first glimpse of the initial branding phase for palladium—a white, light, natural metal slated as the last major development in precious metals—during Las Vegas market week last month. At the Couture show opening celebration, palladium jewelry displays lined the pool deck of the Wynn Las Vegas, declaring "Palladium is Now," "Do You Have the Metal?" and "White, Light, Natural, Now," while a teaser video played for Palladium Alliance International's (PAI) forthcoming 2008/2009 global consumer campaign.

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