DAME ELIZABETH TAYLOR has been forced to walk away from her jewellery company after her designs failed to entice shoppers. The veteran actress and her House of Taylor Jewelry partner Kathy Ireland quit their California-based firm last week (begs23Jun08) after executives' efforts to revive the brand proved futile. The pair owned a combined 49.5 per cent share in the company. But despite their stock options, generous licensing fees and personal involvement in the project, Taylor and Ireland have opted to turn their backs due to lacklustre profits.

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