Jewelry Television (JTV) and PayPal announced today that Jewelry Television's Web site, jtv.com, will now accept PayPal for purchases of jewelry, gemstones and other collectibles. PayPal is chosen by millions of online shoppers for its ease of use and high level of security. JTV has chosen to partner with PayPal after reviewing consumer research indicating that U.S. online consumers have a high level of trust with PayPal and many shoppers would not purchase online unless PayPal was an option. When paying with PayPal, the consumer's financial information is not shared with the merchant, ensuring the highest level of protection and security.

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