Wal-Mart chose Rio Tinto  to provide gold and silver for fully traceable, responsibly-produced jewelry. The partnership is part of a Wal-Mart, the nation's largest retailer by far, developed an initiative to achieve 100 percent traceability for all of the gold and silver jewellery sold at its stores. Wal-Mart’s Love, Earth® jewelry collection will be produced with the metals mined by Rio Tinto based upon industry-acceptable criteria. The project will initially focus on gold and silver jewelry using metal from Rio Tinto’s Kennecott Utah Copper (KUC) Bingham Canyon Mine in Utah. This partnership marks a shift in how Wal-Mart jewelry is produced and sold..

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