G3 Jewelry, headquartered in New York City, NY, launched the "Glamour" line on its website in early July and wasted no time in finding a female endorser to represent the collection of customizable diamond jewelry for women. "We're very excited to have Riskay represent the 'Glamour' line. In seeking an endorser, we felt it was important to collaborate with an up-and-coming female artist who is confident and outspoken, but also embodies the everyday women who finds a way to manage the obstacles in her life," says G3 Jewelry President and CEO, Quincy Brown.

After conducting an extensive search, representatives from G3 Jewelry reached out to Riskay and her manager (Eric Young, I4 Inc / Track Blazers) and began talks. "After a few meetings we felt very confident that Riskay would be the perfect artist to team up with. But after we saw her perform live, we knew she was a special artist with tremendous potential. The way she connects with the audience is what stood out the most," explains Chris Council, Director of Online Marketing for G3 Jewelry.

The "Glamour" Line marketing campaign featuring Riskay is set to coincide with the September 2008 release of her street album titled Certified. Riskay has already built an incredible fan base, with well over 1 million views of her artist page on MySpace page (www.myspace.com/riskaydramaqueen). She spends a lot of time communicating with her fans, personally responding to emails and text messages from her website. "As female artist who's gone from ghetto to glamorous, my attraction to the 'Glamour' line was the fact that they have something for everyone. My female fans can buy the same diamond jewelry I wear, but customize it for their budget," explains Riskay. "I want all my girls to look and feel sexy and confident."

To celebrate the deal, G3 Jewelry is creating a special promo code only available on Riskay's website that gives users 20% off all jewelry from the "Glamour" line. This is an exclusive promotion courtesy of G3 Jewelry and Riskay and will only be available for a limited time. Riskay will also be the featured performer at a series of G3 Jewelry "Glamour Girl" parties to be held in Tampa, Miami, Atlanta, Charlotte, D.C., New York, Atlantic City, Boston, Chicago, New Orleans, Dallas, Houston, Las Vegas, and Los Angeles over the next few months. "The Glamour Girl parties are going to be hot. Riskay will be giving away diamond jewelry sets from the 'Glamour' line as well as other prizes at every show. Each party will be a star-studded event and we want all of Riskay's fans to come out and enjoy themselves," says Brown. Details on the "Glamour Girl" parties will be available on Riskay's website and g3jewelry.com.

The "Glamour" line features diamond jewelry that is completely customizable. When purchasing an item, shoppers can choose from various metals such as 14k or 18k White Gold, Yellow Gold or Platinum. Customers can also match the metal they want with the diamond quality that meets their demands or budget. Diamond pendants, rings, bracelets, bangles, earrings, and necklaces round out the available jewelry categories with anklets and belly rings coming soon.