Cash4Gold's high end buying service for fine jewelry and watches has expanded to a wholly owned subsidiary, TheEstateBuyer.com. The new site evolved from a specialized service offered by Cash4Gold, buying fine jewelry worth more than its weight in gold. The original service grew from a small team of gemologists and fine jewelry specialists for proper jewelry appraising to a fully self-sustaining business.

TheEstateBuyer.com caters to a more refined clientele with higher priced ticket items. There are many types of family heirloom jewelry that are worth more in tact than melted down. Cash4Gold's tradition service and long running reputation of quality and value for its clients was the basis for TheEstateBuyer.com. The new subsidiary of Cash4Gold is rapidly expanding through hiring of specialty trained fine jewelry, diamond, used watches, and estate jewelry experts.

Customer Service is another area of growth for TheEstateBuyer.com. While Cash4Gold has a customer service team second to none in the online gold buying industry, the needs are different for TheEstateBuyer.com clients. As the number 1 buyer of gold online, Cash4Gold services tens of thousands of clients per week. The Estate Buyer helps a smaller volume of clients maximize the cash return on their precious jewelry. Jeff Aronson, Cash4Gold's CEO, says, "The amount of high end jewelry being sent to us amazes every expert on our team. Daily we are appraising used Rolex watches, Bulgari watches, Tiffany jewelry, David Yurman jewelry, large diamonds, and much more. The tough economic times and high values for precious metals make our service very desirable at the right time."

TheEstateBuyer.com is a very different Web site than Cash4Gold.com. The visual appeal is more about stunning pieces of jewelry than the bulk gold feel of Cash4Gold. The site's appraisal process is divided into four distinct forms for fine jewelry, wrist watches, diamonds, and pocket watch quotes. The Estate Buyer has to build a relationship with its clientele before receiving any jewelry. The trust factor is much higher when sending a $10,000 used Rolex watch versus sending a few broken gold chains in for some extra money.

About Cash4Gold.com

Cash4Gold.com opened in 2001 and managed by a team of professionals with over 60 years in the industry, Cash4Gold has achieved a national reputation for growth by making Entrepreneur Magazine's "Hot 500" list for 2007 of fastest growing companies and is the only refinery ever to be listed in the prestigious Inc. Magazine list of the Fastest Growing Companies in America. The company's services can be seen on national television spots and heard on satellite radio. Cash4Gold has paid out millions of dollars to hundreds of thousands of clients. Cash4Gold currently employs over 200 people in the South Florida area.